Observation of the speed of evolution of web development, year after year simply states how fast paced and active the field is. New technologies are discovered and implemented on a regular basis. Businesses that indulge in digital marketing are highly affected by these developments. It is essential for these businesses to foresee such trends to keep up with the pace and develop better marketing strategies.
Below are some of the latest web development trends in 2023, with observations made from industry shifts and developments
Top web development trends in 2023
1) Blockchain technology
Blockchain is an encrypted database system that stores data in blocks and are later joined as a chain. This can be used for e-commerce websites as one of the core benefits is it makes transactions secure and error-free. Blockchain technology serves as an elite database holder because of its highly secure features. It works on consensus algorithms that makes it impenetrable.
Data however is stored on a network which makes it easily accessible only to users. The error-free feature works well because of its decentralized system which makes it less open to any mistakes. No intermediate platforms are needed for data to be transferred since data can be transferred via a network. Around 34 million blockchain wallets have been used to date.this is one of most used web development trends in 2021.
2) Progressive Web Applications
A progressive web app is built based on basic web technologies like HTML and JavaScript. PWA is popular because of its easy accessibility and functionality as it can be worked with on any kind of computer and with any browser. It also offers high-quality user experience. This enables PWA to provide swift experience even under unreliable networks.
PWA increases engagement and conversion rates while giving an impressive user experience. The development costs are on the low end. PWA does not entirely or partially depend on app distribution services like an Appstore or Playstore and can be used without and offers fast installation and automated update features. Many website development company in Bangalore have started offering PWA solutions to their clientele.
3) Voice search optimization
Voice search optimization is a process of enabling websites to appear through the voice search feature. This has gained incredible popularity over the years because of its user-friendly and easy usage features. The evolution of this trend has been immense to a point where this optimization allows recognition of various voices and gives AI-based accurate results. Voice recognition enables multitasking and saves time for users.
Voice search optimization makes SEO campaigns more effective. It helps answer customer queries on websites easily and quickly. This develops more customer trust and loyalty.
It is believed that Voice search assistants will grow up to 8 billion by 2023 making this optimization unavoidable.
4) AI chatbots
We all know how chatbots are useful. AI chatbots are a better version of regular ones. To comprehend user intention and to provide a more humane experience, the technology uses Machine learning (ML) and Natural Language Processing (NLP). Among a ton of benefits, AI chatbots offer 24/7 problem-solving capabilities. AI chatbots are a long-term worthy investment as they can answer FAQs, connect users with available assistants, etc. They make development easier, provide exceptional user experience and it is established that self-learning bots are the future of this technology.
5) Cyber security
With multiple processes being handled online, more digital data comes in. The protection of which is a priority to any business. Cyber security plays a huge role for the same. The development of algorithms, usage of IoT, GDPR (General Data Protection Regulation) is some of the evolving technologies in this field. Frameworks like Django or Ruby on Rails are used to avoid cross-site scripting. Sensitive data can be encrypted as precautions and possible attacks can be analyzed by monitoring suspicious activities.
6) Motion UI
Motion UI is a frontend web designing framework used to build responsive web designs. This comes with a predefined motion that can be used for any design. It is a new design approach that is expected to make websites more user-friendly, attractive, and intuitive. It involves custom animation integration and CSS transitions arranged from SASS, It is one of the most important trends in website development as it makes UI design faster and simpler.
7) Multi experience
It is in the name – multi-experience refers to a whole user experience with a single application, across different digital touchpoints. This promotes a consistent user journey. Along with creating a user-friendly website, one should also focus on creating a multi-user experience – a dynamic website that adapts to common devices. This technology enables fast and scalable development across devices. Developers will have access to a range of front-end tools and backend services. This technology also enables low-code frameworks to establish more control over developers. These new web development trends can helps to increase your business growth.
8) Data security
No breach is acceptable, be it theft, hacking or cyber-attacks. As the name suggests, data security is to protect digital data. Data security is the prime concern irrespective of what website or app one is dealing with. It helps use secure content management systems, plugins and extensions, choose secure hosts and use firewall applications.
9) Cloud computing
Cloud computing refers to using cloud-based services like storage, networking, analytics for convenience. This gives less worry to developers regarding storage space, and developers can work together from different geographical locations. This technology is cost-effective and facilitates easy accessibility to all team members. It is predicted that the cloud infrastructure field will grow up to 35% in 2022.
10) Responsive websites
Responsive websites are used to develop websites that adapt to different screen sizes. Top web development trends would be incomplete without responsive websites, It helps in improving user experience. This takes less time monitoring data analysis, is easy to maintain and the design will remain the same across devices. Google had announced that mobile responsive websites will rank higher in search engine algorithms.
