Today, Smartphone users have great dominance over the internet world as their numbers are increasing by leaps and bounds. Your website must be able to give them a better experience. In other words, your website should appear on mobile devices properly with all design elements.
Here, you need to know about the importance of responsive design which is recommended by none other than Google. It’s a popular design pattern that one needs to follow to optimize their website for mobile users.
Responsiveness is a crucial factor that plays a leading role in enhancing user experience. It also helps you avoid any pitfalls that tend to be a major hindrance from the SEO point of view.
Meanwhile, you need to understand the fact that responsive design can’t guarantee improved ranking. Still, you can witness some great SEO benefits of having a responsive website. We will discuss everything here in detail. Before this, let’s delve into the basics.
What is Responsive Web Design?
Responsive design is the most popular word that envisages various steps of creating different pages of websites that work across different devices with multiple screen sizes. It enables website designers to create a great web experience that can accommodate the multiple ways users interact and access the sites.
As mentioned, mobile traffic is growing at a fast pace, so your website needs to be mobile-friendly to cater to these users. It helps your website generate higher traffic with increased conversion and sales.
Best 5 Advantages of responsive website for seo
Let’s discuss here how your website gets an edge over others with responsive design. Take a look.
Well, we all are aware of the fact that Google already stepped ahead for a mobile-first approach. The reason is nearly half of the web traffic comes from mobile devices. It became necessary for any website to easily work on different devices irrespective of their screen sizes.
Google endeavors to offer more valuable content to internet users. This is the reason why Google’s algorithm gives preference to those sites that have a user-friendly and mobile responsive design.
2) Outstanding Customer Experience
It’s no secret that customer experience matters the most for making any website successful. Google aims to keep users satisfied by letting them view that content that matches their interests.
If you focus on creating a user-focused experience, you can expect to get rewarded by the search engine. It indeed improves your website ranking in SERPs. Apart from this, a responsive design works wonders for creating a wonderful and positive experience thoroughly for users.
If users are more satisfied with your website, it encourages them to return. And there’s a higher possibility that they could become your subscribers and also your potential customers.
If you have a responsive design of your website, it assures you in multiple ways that users get a positive experience.
3) Boost Usability
You need to find out the total time that users spend on each page of your website. It indicates whether your content matches their expectation or not. If you notice users spend enough time on each page of your website, it reflects that your content is meant for them and also they get a positive experience with the design of your website.
If users are neither satisfied with the design nor content of your website, they will not stick to your website for long.
Responsive web design works great. It improves the speed of your website while making it easy to navigate and also highly accessible. With this design, users can easily gather the vital information that they seek. It works as an encouraging factor for them and they will prefer to spend enough time with your website.
In addition, fantastic usability is something that also compels users to land your website in near future. It not only encourages users to stay longer for your website but also turns them into high-paying customers.
4) Enhance Page Speed
When it comes to the page speed of your website, it impacts search engine optimization to a greater extent. You need to find out how fast your website tends to load and also can break or make the overall experience of users.
If you want your website to load fast, make sure it’s fully optimized without any issues. Be it desktop or smartphone, a mobile responsive website loads quickly on multiple devices. All you need to do is properly optimize your website page to increase both traffic and the conversion rate of your website.
5) Improve Social Sharing
Always remember, users will share your website content only when they like the most. If they find good content on your website, they can share it without any hesitation with their friends and others.
The responsive design of any website plays a crucial role in it. It makes it convenient for users to share your website content, apart from letting them read and enjoy your content. The majority of responsive web designers create a website with enormous social sharing abilities. They make it convenient for users when it comes to sharing your content.
Even though social shares don’t have a direct impact on your website’s ranking, they do the same to help you improve your website’s audience. If your website gets more social traffic, it reflects that your business enjoys having more subscribers or customers.
Apart from this, social media also has a lead role in increasing the online visibility of any website. You can also avail of this benefit for your website by acquiring higher traffic from social media.
It’s wise to use social media buttons to let your website encourage visitors to directly access your social media pages. It also enables them to make their reach wider and share relevant content.
After going through the above article, you may have now enough idea about the importance of a responsive design for any website and the various benefits of mobile friendly websites. If your website is not mobile-friendly, it’s time to revamp your website design to make it more meaningful. Hire an experienced website designing company that possesses vast experience in responsive website design.