If you are running an eCommerce business, you may already be aware of the importance of a website. It not only highlights but also promotes and sells your products. It helps you in both sales and marketing of the products that your organization deals with. Additionally, it ensures your 24/7 presence in the market.
Though an online store runs any eCommerce business smoothly, still some entrepreneurs make mistakes and they often move ahead with an insufficient ecommerce website budget for investment.
As a result, they get a less-performing website that doesn’t help their business in growth. So, whether you are planning to develop a new website or seeking to redevelop the existing one, you need to have a sufficient budget.Here are some tips to budget for an ecommerce website.
Tips to Plan and Budget for an eCommerce Website
Let’s discuss here some valuable tips and tricks that you can implement to make a conversion-oriented website for your business and keep your business on the right path. Take a look at eCommerce website design budget
1) Choosing an eCommerce Platform
It’s wise to start from the platform while talking about some of the factors that one should consider while planning for an eCommerce development budget. While developing an eCommerce store, the first thing that you do is to choose the right platform. And you need to be aware of the fact that the selection of an eCommerce platform has a great impact on the investment for eCommerce development.
Some eCommerce platforms are free whereas others are fully paid. For instance, WooCommerce is a completely open-source platform. Meanwhile, you need to make some expenses for purchasing some necessary WooCommerce extension plugins.
On the other hand, Shopify is one of the leading platforms where you are liable to pay only for a Shopify account for creating your store. The most important advantage of this platform is that you will get a breakdown of the cost on a monthly basis for certain necessary features. On the other hand, some WooCommerce features generally need different types of development work.
2) Development Cost
These are the actual expenses for eCommerce development. Most people are often curious to know about the overall cost of design and development of your eCommerce store. Well, the overall development cost of any project depends upon complications and also the scope of your website.
Besides, the development cost also depends on the complexity of your projects. The cost of an eCommerce engine also makes a huge impact on the development of the online store. If you want to make your online store successful, you need to select eCommerce applications. It’s something that needs to include you for managing various customer loyalty functions, sharing information, maintaining customer relations, etc.
3) Hosting eCommerce Website
While searching for eCommerce website hosting services, you will come across different plans from different service providers. No matter which plans you opt for, you need to pay a hefty amount. All you need to do is make a selection of the right hosting service for your online store based on your budget.
For eCommerce hosting, you will get what you pay for. You will find several cheap hosting plans that claim good uptime records. But, you need to also understand the fact that eCommerce apps tend to be highly demanding. You must choose the right hosting company that hosts those other websites successfully.
4) Template Vs Custom Design
Most people find it hard to decide between template design and custom design. They don’t find the right option between them. To decide the right option between these, you need to consider completing the market, a timeline for the project, time to market, complexity, customization needs for products, etc.
Whether you choose Shopify or WooCommerce for your eCommerce website development, you will find various pre-designed templates. You need to understand that customization of a new template can be a cost-effective option only if you have a new website. The reason is it minimizes teamwork. Apart from this, it can also minimize the timeline for creating a website if you want to take your products to the market quickly.
When it comes to the custom design approach, it reflects that the designer crafts a mockup of your website completely from scratch. This is indeed the best option for those who are planning for a larger investment and seeking to get top-quality design.
5) Payment Merchant
A payment gateway is one of the crucial features of an eCommerce store that facilitates buyers to do online transactions successfully for products they buy. You need to understand that the choice of payment gateway also makes a great impact on your eCommerce development cost. You can get the three most popular options for payment gateways such as Paypal, Stripe, and Authorize.net
Whether you select a WooCommerce or Shopify platform, you will get an option to integrate all these payment gateways. The processing fees for these gateways are 2.9% and also they charge an additional amount of $0.30 for every transaction. Besides, you also need to pay certain additional setup fees, which depend on your selection of the payment gateway.
6) Product Images
The next thing that you need to invest in is the images of your products that you need to display on your online store. These images not only represent your products but also make your website appealing. If your organization doesn’t have a logo, you need to invest in having one created as a part of your marketing plan.
Meanwhile, you need to understand that these images are not free. You need to use only original images of your products on your website. It helps you avoid any legal complications in the future.
So, you need to hire a professional photographer to get original pictures for your website. You can find them on a different budget. Therefore, you should hire them based on your ecommerce website budget.
So, you need to choose content writing services, which also have an impact on the budget of eCommerce development.
8) Shipping Partner
Choosing the right shipping partner for your eCommerce service is highly important. You can find various options while searching for shipping partners, including FedEx, DHL, Ekart, Blue Dart, eCom Express, and many more. These shipping partners have different charges. So, choosing them also makes a huge impact on your eCommerce budget.
9) Maintenance Cost
No matter how advanced your eCommerce store is, it needs a regular website maintenance service. You get tools from your eCommerce engines that you require for managing your customers’ data, products, and promotions. eCommerce software often gets updated to offer various cutting-edge features and also boost security and various updates that you need to apply by those of many knowledgeable developers. It’s good to continue the partnership with your developers to get the required maintenance and support for your website.
10) SSL Certificate
No matter what, the security of your online store is something that you are not supposed to compromise in any case. There are several ways you can use to secure your eCommerce website – implementing an SSL certificate is one of those ways.
Some hosting plans are available with free SSL whereas others are available with paid SSL. So, it’s advisable to go through the complete hosting plan and then choose the right one accordingly.
If you choose a hosting plan that offers free security, it minimizes your investment.
Hope this Guide to eCommerce Business Budget plan will help in reducing the cost burden. Do you still have any confusion in planning a budget for your eCommerce website? Well, if not, it’s time to involve active preparation for your online store development.
Frequently Asked Questions (FAQs)
Well, the cost of an eCommerce web design is not constant, it depends on the type of eCommerce website you want to craft. Cost depends on how many and also what kind of features you integrate into your eCommerce store. The average cost of designing an eCommerce website ranges from 40 K to 70K for simple features and limited functionality and 60K to 450000 for high-end features and functionality.
The overall time to develop an eCommerce website depends on the complexity of any website, number of features, functionality, etc.